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Press release · Salesforce

Tottenham Hotspur Launches Ask Spurs on Agentforce

· Originally published by Salesforce on salesforce.com

Club unifies over 4.6 million fan accounts across 10+ systems, with new AI agent Ask Spurs achieving an 86% engagement rate. Agentic transformation spans football, stadium events and commercial operations, while supporting community programmes to improve digital skills and…

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